What's Your Story: Conversations on McMindfulness

What’s Your Story: Conversations on McMindfulness

ZOOM Virtual Event

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Marketing of mindfulness practice as a commodity that is sold like any other commodity in our brand culture

About this Event

Therapist Jeremy Safran says: “It’s the marketing of mindfulness practice as a commodity that is sold like any other commodity in our brand culture, a brand that promises to deliver … McMindfulness is the marketing of a constructed dream; an idealized lifestyle; an identity makeover.” “Mindfulness really works.” It reduces stress, cures depression and anxiety, and manages pain. We know so because research proves it.

McMindfulness occurs when mindfulness is used, with intention or unwittingly, for self-serving and ego-enhancing purposes that run counter to Buddhist teachings to let go of ego-attachment and enact skillful compassion for everyone. Instead of letting go of the ego, McMindfulness promotes self-aggrandizement; its therapeutic function is to comfort, numb, adjust and accommodate the self within a corporatized, militarized, individualistic society based on private gain.


Indy Rishi Singh, Wellbeing Engineer

Ritu Riyat, Founder The Stress Detox Program

Onkar Singh Dhindsa, Mindset Coach

Shaffali Miglani, Author, What Lights You Up? Reflection of A Modern Mystic


Indy Rishi Singh

Indy is an example of this intersection of East and West. He left western Allopathic medicine after experiencing burnout and dove deep into Ayurveda and Yoga therapy. Today, he introduces self-care practices to nurses, doctors, police officers, corporations and more.

Check out this feature about his work with law enforcement on ABC news: https://abc7news.com/society/meditation-instructor-teaches-mindfulness-to-san-francisco-police/5422338/

Ritu Riyat

Ritu Riyat is a public health professional dedicated to helping individuals and organizations curb stress, anxiety, and burnout as a health coach, workplace wellness expert, epidemiologist, yoga instructor and meditation teacher. She is the founder of The Stress Detox program, and creator of the highly rated Stress Detox course on Udemy for Business which has reached over 3,500 students to date.

Shaffali Miglani

Shaffali, the creative force behind SHAFFALI, has been developing natural skincare products since she was a teenager. For more than a decade, Shaffali’s work in the spa and skincare industry further refined her formulations, especially in her role as a licensed skin care therapist. She is now proud to present the culmination of her efforts: THE SHAFFALI SKINCARE Collection.

Onkar Singh Dhindsa

Onkar is a mindset coach and content creator focused on bringing mental health and wellness accessibility to the Southasian community. Coach Onkar teaches social-emotional intelligence and mind-body awareness with clients ranging from teenagers to young parents

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